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A Look Into the Strategy Behind Your Bookings – SGM University

SGM University - Tour Guide

If you’re an artist and you want to book more gigs, get repeat shows and create a long-lasting music career then you do not need a booking agent when you’re starting out. Most booking agents won’t work with smaller up-and-coming artists. But the good news is even without a booking agent it’s still possible to make yourself irresistible to music venues and clubs to get paid exactly what you’re worth and to create a long-lasting music career performing in front of hundreds or even thousands of people even if you’re starting out from zero.

SGM University just launched a Tour Guide:. The Strategy Behind Your Bookings. It is a complete blueprint to booking more gigs, commanding higher fees and building a loyal following.

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Agents vs Managers – Difference Between an Agent and a Manager

Agents vs Managers - Difference Between an Agent and a Manager

In part three of the series on booking agents we have our final chat with guest speaker Troy Gilmore, Vice President of Sleeping Giant Music to talk about the differences between agents and managers. A lot of people confuse the two or think they are one and the same when in reality each has a distinct role in the career of an artist. 

To learn more about specifically what booking agents do vs managers check this video out.

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How To Get Signed By a Booking Agency

How To Get Signed By A Booking Agency

In part two of the series on booking agents I bring back guest speaker, Troy Gilmore, Vice President of Sleeping Giant Music to talk about what agents look for and how to get signed by a booking agency.  Many artists are not ready for agents but just expect that if they sign with an agency they will have a packed tour schedule. There’s much more to it and we are here to discuss what you should be doing so agents start knocking on your door.

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What Does A Booking Agent Do Day to Day?

What Does A Booking Agent Do Day to Day?

In this video, I bring in a guest speaker, Troy Gilmore, Vice President of Sleeping Giant Music to talk about what a booking agent does day to day.  A lot of artists are clueless about the duties of the booking agent and often confuse managers and agents. As a result, we wanted to give you an explanation of the duties of a booking agent. For a short synopsis of what agents do day in and day out then be sure to watch this video.

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