A Look Into the Strategy Behind Your Bookings – SGM University

Update, November 2026: SGM University has closed. The video below is still here for anyone it helps.

If you’re an artist and you want to book more gigs, get repeat shows and create a long-lasting music career then you do not need a booking agent when you’re starting out. Most booking agents won’t work with smaller up-and-coming artists. But the good news is even without a booking agent it’s still possible to make yourself irresistible to music venues and clubs to get paid exactly what you’re worth and to create a long-lasting music career performing in front of hundreds or even thousands of people even if you’re starting out from zero.

SGM University launched a Tour Guide: The Strategy Behind Your Bookings. It is a complete blueprint to booking more gigs, commanding higher fees and building a loyal following.

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